When you buy a 'British' pork pie, you probably assume that the pork comes from Britain.

In fact, meat from abroad can be imported into Britain to be processed into bacon, sausages and pies which can then be labelled to suggest they are British.

We think this is dishonest. People have a right to know where their food comes from. Meat labelled 'British' should be born and bred in Britain, raised to our high welfare standards.

Consumers should be free to choose food from any country, but real choice requires real information.

So the Conservatives are demanding honest 'country of origin' labelling to restore trust and allow people to choose British food with confidence.

• See current examples of unclear and misleading labelling
• Read our policy - Food labelled 'British' should be born and bred in Britain
• View our leaflet - Food labelled 'British' should be born and bred in Britain
• The text of our Food Labelling Regulations (Amendment) Bill
• Explanatory Notes to the Food Labelling Regulations (Amendment) Bill

 

Currently, meat imported from abroad and then processed in Britain can be labelled as British. Our Honest Food campaign aims to get compulsory 'country of origin' labelling introduced in order to empower consumers and stop misleading packaging.